In early 2013 the all-new Opel Adam will be available in dealerships
and start making an impression on our roads. Opel's chic, urban small
car and champion of individualization will turn heads in our cities just
as it did at its world premiere at the Paris Motor Show in early
September. Its modern, bold and colorful look ensures this, as does its
almost unlimited potential for customization that makes virtually each
and every Adam unique.
With the all-new Adam, Opel is entering the
growing lifestyle A-segment. Short and strong-backed, Adam is almost
3.70 meters long and 1.72 meters wide (excl. mirrors). A funky
three-door hatchback, it is perfect for urban environments. Its driving
dynamics, however, also shine outside the city thanks to chassis and
steering settings that focus on fun and agility. Inside its cabin, Adam
offers seating for four people who benefit from a premium-inspired
atmosphere; front passengers enjoy a high degree of roominess unusual
for a small car. Adam's cockpit too can be individualized according to
its owner's taste with a wide choice of colors, decors, stylish
headliners and light effects.
The Opel Adam also provides premium
technologies from upper segments. The new IntelliLink onboard
infotainment system which integrates the owner's smartphone in the car
(Android and Apple iOS) makes it the best connected small car. Other
features ideal for Adam's natural urban environment are a new-generation
Park Assist that automatically parks the car, a Side Blind Spot Alert
and a power steering system including a "light touch" CITY mode.
Lively wheels: Adam, the newcomer in the small lifestyle car segment
Adam
comes at a key moment in Opel's product offensive. Since 2008, Opel has
completely reshaped its model line-up, starting with the flagship
Insignia, continuing with its high volume models, and now entering or
opening new segments of the market: The Ampera (electric car with range extender), the Mokka (small SUV), Adam (fashionable small car) and the future Cascada (mid-size convertible) all are part of the third wave of this vast growth program and contribute to extend Opel's portfolio.
Currently
Opel is particularly strengthening its presence in the A and B
segments, which now includes the 3.70 meter-long Adam, the 3.74
meter-long Agila, the 4.00 meter-long core model Corsa,
the 4.28 meter-long new Mokka SUV and the 4.29 meter-long Meriva. With
the introduction of the fashionable Adam, Opel also rounds off its
A-segment offer alongside the 5-door Agila. While the Agila convinces
with its high level of functionality and its practical strengths, Opel
Adam stands out with its unparalleled individualization potential,
muscular design and superior technology.
Opel Adam does not simply
imitate familiar recipes. While major competitors in the segment go
down the retro-design path, it is fresh and bold. "Adam proves that
retro is not the rule of the game. It sets innovation, imagination,
individualization and quality as its core values," says Dr. Thomas
Sedran. First, its modern, fashion-conscious look combines with
virtually unlimited personalization possibilities to set it apart from
the competition. In addition, Adam introduces characteristics that are
normally only available in premium models of upper-class vehicles, as
shown in the high-quality execution of its cockpit and the technologies
that enhance its safety, comfort, and fun factor. At the same time, Opel
keeps Adam's prices affordable, with a high level of standard equipment
in all versions.
Opel expects almost 80 percent of Adam customers
to be private buyers, with more than half of those being new customers.
But Adam will also make a statement as a signature vehicle for
companies and businesses: around 20 percent of sales are expected to be
in the fleet and commercial sector. Generally, Adam should attract young
and young-at-heart customers of both genders with attitude: they want
their car to reflect their individual personality. They place great
value on fashion consciousness and individuality; they don't just follow
trends, they also actively create them and so are opinion-leaders.
"With
Adam, Opel is not only getting its loyal Opel customers who want a
unique small car excited, but is also winning over new groups of buyers
who haven't yet identified with the brand. They are reacting to the
Adam, because it is authentic and simply different from its potential
competitors. Customers no longer have to get used to their car, because
Adam reflects the character and lifestyle of its owner," says Dr. Thomas
Sedran.
Experts predict the lifestyle-orientated sub-segment in
which the Opel Adam is a new contender will continue to grow steadily
over the next years. Since 2000, sales of stylish cars of the A-segment
(around 3.70 m length) have risen by around 30 percent and of B-segment
luxury-oriented cars (around 4.00 m length) by over 110 percent. In 2011
nearly 630,000 units of these trendy cars were registered in Europe,
versus 450,000 in 2008. Opel now wants to conquer this growth market
with the Adam. There is an especially high demand for small cars in
Italy, which might become Adam's largest market. Other main markets for
Opel's new lifestyle small car will be Germany, the United Kingdom,
France and the Netherlands.
Design & Individualization
Adam
is Opel's first lifestyle, small vehicle. The sub-segment it enters was
initially shaped by modern automotive interpretations of "retro"
themes, but Opel deliberately went its own, innovative way. It has given
the Opel Adam bold proportions and a unique, modern design without any
reference to the past. To further stand out, Adam also comes with more
new ideas than any of its competitors.
The first and core idea is
that it can be individualized more than any other car. In three years of
development - from the first sketch up to the world premiere in Paris -
Opel designers, engineers and manufacturing experts developed
outstanding new features that allow customizing Adam far beyond familiar
recipes. Malcolm Ward, Design Director says: "There was an outstanding
"can do" spirit and vibrant energy in the team when we created Adam, and
it's amazing to see how many of the ideas that were generated in the
early creative phase made it to production. Thanks to this incredibly
fresh and audacious approach, Opel Adam can be personalized more than
any car in the segment with virtually unlimited exterior and interior
color, fabric, décor, wheel, etc. combination possibilities." For
instance, Opel Adam introduces for the first time in the automobile
industry three design features that enhance its great individualization
potential, such as exchangeable colored wheel clips, printed headliners
and backlit decors on the instrument panel.
Bold exterior with iconic silhouette and premium inspired interior
Adam
introduces Opel's award-winning design philosophy of "sculptural
artistry meets German precision" to the fashion-led A-segment. It first
stands out with its muscular, original look that bucks the trend of
retro-based design, as well as with bold, powerful proportions: with
3.70 meters in length and 1.72 meters width (excluding mirrors), Adam
has the same length but is wider than a MINI, and looks solidly planted onto the road.
Adam's
striking and unique "floating" roof which is visually disconnected from
the body allows a perfect execution of a two-tone color combination -
the basic individualization feature. The car's name badge is - unlike
with most other cars - placed at the end of the chrome "signature"
window molding on the rear pillar, which adds to its unique appeal. In
the wide front grille, the Opel Adam has been given the new wing-shaped
chrome bar with the embossed Opel emblem as introduced in the new Astra
line-up. On the flanks typically sculpted Opel design cues such as the
blade in the lower door and the characteristic crisp "shock wave" around
the door handles are reminiscent of the Astra GTC.
The headlamps feature wing-shaped daytime running lights (DRL), also
typical for Opel. For the first time in the A-segment, both the
headlamps and the taillights are available with state-of-the-art
energy-saving LED technology.
The interior design delivers what
Adam's upmarket exterior promises: style and premium- inspired ambience
in a remarkably spacious environment for a small car. With sculpted,
harmonious surfaces and graceful flowing lines just like its bigger
brand brothers Astra, Meriva and Insignia,
the Adam rounds off Opel´s brand promise in its latest and smallest
declination. The new Adam-exclusive round, chronograph-style instruments
and chrome bezeled switches convey an aura of sporty precision.
Just Unique - virtually no Adam looks like the other
The
new Opel Adam grabs a lot of attention because of its unmistakable
design, and even more due to its virtually unlimited customization
options. Thanks to a wide range of exterior colors, a broad choice of
wheel designs plus many interior trim options including different décor
panels, ambient lighting packages and an array of headliners unrivalled
in the automotive industry, Adam is Opel's new champion of
personalization. Countless combination possibilities of body and roof
colors, rims, interior configurations and trim options offer the Adam
buyer choices not available for any other car. So virtually no Adam
looks like the other, making every car just unique.
On the
exterior, customers can choose from a spectrum of 12 body colors, the
names of which evoke cultural references movie lovers will immediately
feel familiar with - such as "I'll be Black", "Papa don't Peach",
"Purple Fiction", "James Blonde", "Saturday White Fever" and "Buzz
Lightgreen". To go with each body color there is a matching and
personalized car key. So even when the owner has parked the Opel Adam, a
highly original and personalized part of it always remains with him or
her. Adam's roof can be given the same color as the body. However, for a
more contrasting effect, three roof colors can also be combined with
any body color: the glossy "I'll be Black", the light cream "White my
Fire" and the dark and rich "Men in Brown".
Instead of offering a
conventional trim hierarchy, Adam breaks new ground with 3 different
trim worlds or "moods". They set the scene for the first level of
individualization: Adam JAM is bold and funky, appealing to the very
fashion conscious customer out there; Adam GLAM is elegant and stylish,
targeting people with refined tastes; and Adam SLAM is quite masculine,
sporty and streetwise.
On the next level of customization, owners
can choose from 3 option packs for each of the 3 trim worlds: so, Adam
JAM, Adam GLAM and Adam SLAM can all be further sharpened and tailored
to individual tastes with the two-tone "Black-" or "White Pack", the
flamboyant "Twisted Pack" or the bold "Extreme Pack". The Black Pack
offers extra elegance with roof, exterior mirrors and rims all in black,
with the White Pack having the same touches in white. Opel Adam with
the Twisted Pack shines with colorful exterior mirrors, grille bar, rims
and interior décor either in green for the Adam JAM version, in brown
for the Adam GLAM or red for the Adam SLAM. And the Extreme Pack makes
the car absolutely unmistakable with eye-catching wheels and ornaments
on the mirrors, grille bar, paintwork and interior décor.
Opel's
new lifestyle car can be further personalized with three different
external decal packages (Adam JAM "Splat", Adam GLAM "Fly" and Adam SLAM
"Stripes") that are applied to mirrors and other parts of the car, for
example the sides and rear.
In total Adam offers 31 different
wheel designs and colors with sizes ranging from 15" to 18", including
rims in "Vintage" or "Horns" design which takes the classic form design a
step further. Unconventional sweeping designs like "Boomerang",
"Hurricane", "Turbine", and "Twister" will also certainly turn heads. An
extra hint for an unmistakable Adam character: even after customers
have taken delivery of their car, some 18" wheels featuring completely
new, interchangeable color clips can be personalized even further. Opel
is the first and only automaker in the world to offer these clips,
available in six different multi-part sets of colors that are clipped
onto the five spokes of the rim. One can for instance match the color of
his clips to Adam's body color, create strong contrasts or play with
bi-color combinations. Opel Adam is the only car that allows its wheel
colors to be individually selected according to individual tastes.
Unique and fresh interior moods with backlit interior décor
Inside
the cabin there is also a wealth of personalization possibilities. 4
base colors are available: black, cocoa, purple and white. They combine
with 15 different seat designs which also feature a broad choice of
materials and colors. In addition, 19 different sets of decoration
panels on the dashboard and the doors are available. These panels can be
ordered separately so that Adam's interior can constantly be
personalized and tailored to the changing tastes of the owner - or to
changing owners. Among the 19 offered panels, 11 are painted and match
the exterior colors, 8 are covered with premium foil featuring
decorative patterns - 2 of which are even backlit via LEDs, that create a
soft, glowing appearance that is absolutely unique in the automotive
industry.
This exclusive design element is combined with an
ambient lighting package that consists of indirect lights that
illuminate the door pockets, center console and passenger footwell. As
part of the ambient lighting package, at the touch of a button, 8
different light colors can be selected - one alone or so that they
continuously change - and dimmed to set the tone for the interior. Red,
two amber tones, yellow, green, blue, ice blue and white can be
selected. This once again underscores the Adam's unparalleled wealth of
personalization.
Inside of the cabin the roof can also be
personalized to suit every taste. A large sunroof can fill Opel Adam
with natural light. But the printed headliners are an industry first
that have never been seen before. Three motifs are available, with
clouds "Sky", autumn leaves "Fly" or checkered flag "Go". However,
Adam's most spectacular headliner is the "Starlight" illuminated by 64
LED lights creating the impression of a starry night sky. It is
absolutely unique in this vehicle segment - and in all other segments,
except for the most expensive limousines in the world. Romantics can
combine the Sky motif with the Starlight illumination.
Creative packs add extra appeal to the Opel Adam
In
addition to the vast variety of colors and decors, and beyond the
Black/White, Twisted, Extreme packages, further different packs add
extra appearance details to the Adam. Customers who wish to create an
even sportier Adam can opt for the "OPC Line Pack" with more
aggressive-looking bumpers and spoilers. The "Extreme Carbon Pack"
including the grille bar and mirrors in carbon design creates an
exceptional look. And those who want to bring a color theme to its
ultimate expression inside the cabin can opt for the "Color Pack" which
adds colorful accents on the steering wheel and the gear shifter.
Up-level technologies and best connectivity in segment
Engineered
and developed in Rüsselsheim, the Opel Adam brings premium technologies
and qualities from upper categories into the A-segment. Most of Adam's
technical features are introduced for the first time in a small, urban
car. They make life and mobility easier in modern city centers, urban
areas and beyond, and include the new generation Park Assist that
automatically steers the car into a parking space, Side Blind Spot
Alert, the Speed Limiter functionality combined with Cruise Control and
the power steering system "light touch" CITY mode. But the biggest
highlight is the new IntelliLink onboard infotainment system which
integrates the owner's smartphone (Android and Apple iOS) in the
vehicle, making Adam the best connected small car. IntelliLink also
further enhances Adam's individualization, as it brings owners' personal
environments and favorite entertainment features from their smartphones
into their car and makes them accessible via the car's controls. Adam
not only offers high quality execution, unprecedented individualization
potential and up-level technology solutions, it also makes them
surprisingly affordable: IntelliLink for instance costs only 300 euros.
