Peugeot 208 GTi 2014

Following the successful launch of the new 208 in June 2012, Peugeot has rejuvenated the diverse Supermini car segment. This new model revolutionises customer choice with its elegance, style, compactness, occupant space and equipment. The 208 has been an instant success and the Peugeot 208 GTi will deliver even stronger desirability with exhilaration, performance and panache.

Intended for demanding individuals, Peugeot 208 GTi owners will benefit from sophisticated choices of the materials and colours employed. The car's dynamism is expressed first of all by its external identity, specific and immediately recognisable, due to its characteristic posture. Defined on a widened track by 10mm at the front and 20mm at the rear, these three-door models are specially identified by bodywork components which enhance the overall effect, with wheels that hug the arches and with body sills and wing extensions that enhance its visual appearance.

Particularly eye catching and visible both by day and night, the light signature of the front face is refined by new halogen headlamps, equipped with a latest generation light guide. These carefully designed lamps with a rectangular internal structure use LED technology for the directional indicators and daytime lighting. Tightly enclosing the main beam headlamps, the floating trim of which calls to mind a cat's pupil, they give the expression of an iris.

These lamps frame a special 208 grille and on the GTi the mesh contributes to the dynamism, making the lamps stand out. The gloss black grille draws the eye with bright chrome inserts, which reinvent the sport chequered flag effect but in 3D. The end result is a front appearance which is technological and endearing while being sophisticated

Attention to detail has also taken precedence in the design of the passenger compartment, to create a most pleasant environment. This applies even when stationary as it becomes evident at first glance when the door is opened, revealing the aluminium sill stamped with the Peugeot name. Dark colour schemes exist throughout the upper section and the Peugeot 208 GTi offers a unique ambiance themed with red highlights.

The dashboard houses a high-mounted instrument panel with an innovative and distinctive light signature. Echoing the LED functions of the headlamps, the dials are surrounded with satin chrome beads backlit by LEDs, whereas the needles move on a brushed aluminium background.

The passenger compartment is also punctuated with carefully designed components. So, the vents, the side decorations of the touchscreen, the dashboard decoration, the steering wheel insert, the seat belts, the front and rear door crossbars all blend with the same interior ambiance. The aluminium pedal bracket and footrest provide the final touch to this technological and refined interior.

Peugeot 208 GTi, re-generation of the legend

Peugeot has made its mark in the history of motor sport. Whether through its models, its success in competition or its infamy through advertising and promotions, the Marque's DNA has the best genes for creating the modern performance GTi. The expectation was simple: to create a playful and chic sports car, a contemporary interpretation of the legend that is a Peugeot GTi

At first glance, the eyes are impressed initially by presence, with a vehicle which affirms its identity: sporty and refined. There can be no doubting the sportiness of this new 208 derivative. Crossing the gloss black rear skirt, the exhaust emerges with a trapezoid chromed double tailpipe, an innovative design emphasising the uniqueness of this model. The chromed trim strip decorates the window lower edge culminating in a signature accent that pays tribute to the illustrious 205 GTi.

Furthermore, the quarter panel trim proudly bears the GTi logo, in bright chrome accentuated in red highlights. Regardless of the exterior colour chosen, this red punctuates throughout the vehicle: on brake callipers, grille lower bead, Peugeot lettering on the tailgate and on the grille. In addition, the mesh of the grille has a 3D chequered motif, with chromed inserts in the gloss black grille. The whole is subtly enhanced by the touches of bright chrome on the fog lamp trim surrounds, the grille upper trim and the door mirrors.

Opening the doors reveals a passenger compartment that reflects the paintwork. From the sill, embossed with the name Peugeot, the passenger compartment is notably sporty. With a colour scheme combining red, black and satin chrome and red GTi overstitching throughout, the interior is striking, down to the smallest detail.

Resolutely sporty, the seat combines full grain Club Nappa leather and Caro Weave cloth, made more dynamic by a red line detail. The dashboard with red overstitching has a decoration of red graduating to black, matching the door crossbars. The vehicle performance information is provided via the high-mounted instrument panel. Technological, it is equipped with a colour matrix, surrounded by dials with a chromed bead back-lit in red by LEDs. On their brushed aluminium background, decorated with a gloss black chequered motif, the white needles rise through to the red zone

The driver is well supported in the cossetting seat structure, harnessed in black seat belts (with red edging) allowing an excellent driving position that is clear and comfortable. The feet naturally find the aluminium pedals and footrest, the heels in contact with the unique 208 GTi floor mats with black surround and again, overstitched in red. Intuitively, the hands rest on the small black full grain perforated leather steering wheel with red overstitching. The left hand easily and naturally finds the aluminium gear lever knob, with red side insert and the overstitched leather handbrake lever.

"The 208 was an excellent base for developing a sports hatchback. We have worked with particular attention on the steering response, the chassis dynamics and the rigidity of the suspension. The Peugeot 208 GTi successfully combines performance, safety and driving pleasure." Marie Beaumont, 208 GTi Dynamics Manager

The Peugeot 208 GTi delights its driver with an incisive driving experience due to the involving chassis dynamics, providing superb driving sensations. Springs, calibration of the shock absorbers, anti-roll bar, enhanced front subframe and rear crossmember rigidity, plus that the suspension and wheels are specific to this latest Peugeot GTi.

Agile and reactive, the Peugeot 208 GTi balances from one turn to the next with complete precision. Controlled by the steering, the settings of which have been revised to increase firmness, the front suspension returns the information perfectly and responsively. The rear suspension is also well tuned for safe and involved driving. Fitted with 205/45 tyres, the 17" diamond Carbon wheels, with Storm paint and matt varnish, house 302mm ventilated discs at the front and 249mm at the rear. Cooled by dynamic air intakes, they provide controlled and incisive braking

The 1.6-litre THP 200bhp petrol engine expresses itself through a reworked exhaust system. As soon as the ignition is switched on, it emits an appealing sound that delights the ears, at all engine speeds. Coupled with a manual gearbox with six, close-ratio gears, the engine draws the full potential from this chassis. With its maximum torque of 275Nm and its maximum power of 147kW (200bhp), the Peugeot 208 GTi has the potential of acceleration to the highest level. 0 to 62mph is reached in less than 7.0 seconds. In-gear re-acceleration is equally impressive, with the Peugeot 208 GTi accelerating from 50 to 75mph in less than 7.0 seconds in 5th gear. This performance benefits from the improvement achieved from lightening the weight of the vehicle.

Light in weight, at 1160kg, the Peugeot 208 GTi achieves a real feat by emitting CO2 at just 145g/km. A playful sports car, powerful and safe, with an enchanting sound, which is also a practical hatchback, the Peugeot 208 GTi will delight its drivers every day, the (fully disengageable) ESP watching over them.

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Peugeot 508 RXH 2013

The Peugeot 508 RXH represents the new, up market positioned Peugeot. It sees the launch of an identity that combines the traditional designation of Peugeot models, incorporating the central zero, and three letters that characterise the Marques specialist vehicles. This new model both heads up and extends the 508 range, with an original design silhouette, justifying its exclusive designation - RXH.

A distinctive appeal

The Peugeot 508 RXH styling has its own distinctive character within the 508 range. Its elegance and style place it immediately in an exclusive world that combines premium-positioning, technology with the ability to experience adventure and promises of a new and unparalleled driving experience.

With a 40 mm wider track and its height increased by 50 mm, this new Peugeot has an individual stance, without sacrificing the characteristics of the 508 range - poise, elegance and status. The use of new, 18" forged wheel rims allowed designers to create a very fine wheel design with an internal diameter increased by 10 mm in comparison with conventional wheel rims. The result is a dynamic and elegantly enhanced body style.

Its adventurous side profile is illustrated through the bodywork extensions in satin stealth grey that envelope the lower body of the car. From the bottom of the front bumper, the line extends over the wheel arches, along the sill panels to meet the rear bumper. The choice of the satin trim finishers contribute to position this estate car within a refined world, as do the satin chrome inserts, with 'HYbrid4' badging, that adorns the sill panel, and front and rear protective trims. Fully integrated, they reflect the integrity applied to the cohesive design of the Peugeot 508 RXH.

This individual personality is more striking at the front end, which has become even more expressive while maintaining the strength of the brand's new style aesthetics. Accompanying a wider and taller body silhouette, the grille is extended on its lower edge. More strikingly, the new grille accentuates the illusion that it is 'floating' within the aperture. To achieve this, designers have taken influence from aviation reference points, notably taking inspiration from aircraft jet engine cowls. The air therefore seems to be well-channelled around the grille, which stands out distinctly from the bonnet line.

Its distinctive style lines give the Peugeot 508 RXH a very individual visual identity. It is the first Peugeot to use the iconic theme of the 'claw' on the front. Its LED daytime running lights illuminate to form three 'lion claws', instantly recognisable by day and by night to reinforce the characteristic 'feline' appearance of the head lamps. This unique and dynamic signature is complemented with the illumination of seven orange LEDs, from within the LED tube that is an original directional indicator function.

Like the 508 SW, the lines flow together in a harmonious and dynamic manner, falling back to a rear that is well seated on its haunches. The extensive panoramic glass roof has the benefit of being a continuation of the windscreen, with the profiled aluminium roof bars merging with the bodywork to enhance the exclusivity of the car. In this spirit, there are flush surfaces, highlighted by its high build quality finish. At the rear, the lights portray an elegant red band that glows brightly when the lights are on.

Refined interior styling and technology

The styling of the dashboard is centred heavily around the qualities evoked by the exterior design of the vehicle, with continued illustrations of high quality, purity, elegance, etc. Its design supports a multiplex centre console with switchgear that is equipped with technology designed to provide easy control to a host of features.

This purity and simplicity of design and integration is best demonstrated on the HYbrid4 drive mode selection knob and the gear selector lever. It has the design that combines the traditional gear selector lever and a computer mouse called the 'manettino' - it fits perfectly into this pure and technological environment.

White backlighting is available throughout the Peugeot 508 RXH interior (on the instrument panel, displays and the various lighting zones within the car), showing great care in detail and finish. It is this and the attention to detail that illustrates the hallmarks of the latest Peugeot range.

The car's internal trim and decor have been created in harmony, evoking elegance without ostentation. The use of natural materials and colours, sometimes exclusively, enhance the distinctive character of the 508 RXH. Brushed aluminium and shaded lacquers are used on the dashboard for the first time in this way. A spectacular treatment in keeping with the electricity supplied by HYbrid4 technology, this decor is specified in tinted shades of copper. This theme, again unprecedented, is subtly continued throughout the interior with matching trim stitching in this copper shade. The exterior is also themed with a copper colour theme through the colouring of the lock tumblers in Calern Brown, a shade exclusive to the Peugeot 508 RXH.

The choice of light-coloured alcantara leather and an innovative laser-printed fabric creates a two-tone upholstery that reinforces the refined image of the car. Depending on preference, the customer may opt for full leather or half-leather upholstery.

A generously-proportioned, high-quality boot

In keeping with the vehicle's interior, the boot of the Peugeot 508 RXH has been fitted out with care, using materials that continue to reflect a high level of quality with the materials specified. The aluminium rails and four solid chrome hooks elegantly decorate the functional boot floor, while a loading sill guard in the same material offers protection for the rugged 'adventurer' potential of this new Peugeot.

The Peugeot 508 RXH boot has a capacity of 423 litres beneath the parcel shelf (or 400 dm3 in accordance with the VDA 210 standard). Its rectangular shape, with motorised tailgate and the storage compartments located under the flat floor (11 litres) make it easy to use. It is also possible to compartmentalise the boot using partition bars available as accessories, which attach to the aluminium rails inside the boot.

Finally, the loading volume can be increased easily by folding the 1/3 - 2/3 split rear bench seat in a single movement.

Enhancement through technological equipment

The Peugeot 508 RXH is offered in a single trim finish, generously-equipped, in accordance with its distinctive high-end positioning. All of the high-tech equipment available either as standard or as an option accentuates its exclusive character: 'Open and Go' Stop Start, Colour Head Up Display (that includes the display of the navigation system information), main beam head lamps assistance, automatic electric parking brake, new telematics, JBL hi-fi stereo, Peugeot Connect SOS and Assistance, Xenon lights, etc.

A high level of comfort

Quality of comfort aboard the Peugeot 508 RXH has been the focus of particular care to ensure that each passenger can benefit from individual treatment. In addition to the generous space given to each seat, notably in the rear with excellent leg room and the panoramic glass roof, dedicated equipment allows everyone to have a high-level of comfort: with quad-zone air conditioning, driver's seat electric lumbar massage, electrically-adjustable driver and passenger seats with adjustable cushion edge and laminated acoustic rear side windows for road noise reduction, etc.

Benchmark for road handling

The suspension and wheel design also contribute to onboard comfort: with a Pseudo-McPherson type front axle and specific HYbrid4 technology, modular multi-arm rear axle. While cleverly incorporating the hybrid architecture and taking into account a new weight distribution, the Peugeot engineers have retained the recognised dynamic characteristics of the 508 range with an excellent synthesis of suspension comfort, light steering and good handling. The Peugeot 508 RXH is one of the latest generation of vehicles that expresses driving pleasure, due to its Peugeot chassis 'genetics' and full diesel hybrid technology.

HYbrid4 technology: A logical combination

Offering the Peugeot 508 RXH with a HYbrid4 technology powertrain that combines diesel and electric motors, is a logical choice primarily because it provides a level of functionality that is perfectly matched to the various customer expectations in this segment:

• High performance combined with first-rate handling;
• Freedom to travel on all roads with confidence, with all-wheel drive;
• Ease of use with four unique drive modes available (Zero Emission Vehicle, 4WD, Sport, Auto) and battery charging which is carried out automatically;
• Quiet operation, with the ability to drive in the all-electric (ZEV) mode.

The next generation enhances driving emotion

HYbrid4 technology also opens up new perspectives in the segment with a breakthrough in improved fuel consumption - 67.2 mpg and CO2 emissions of less than 109 g/km in the Combined Drive Cycle with a completely silent electric mode with zero emissions; ideal for driving around town efficiently.

In terms of performance, Peugeot 508 RXH benefits from the efficiency and power of its internal combustion engine combined with the electric motor during acceleration phases for an immediate increase in power (the 'boost' function maximises performance and available power in the Sport mode). The maximum combined power can reach 147 kW (200bhp) by combining the 120 kW (163 bhp) from the 2.0 l HDi FAP diesel engine and the 'on-demand' peak power of the 27 kW (37 bhp) electric motor. Up to 300 Nm of torque is delivered to the front wheels by the HDi diesel unit and up to 200 Nm to the rear wheels with the electric motor. The maximum combined value however is 450 Nm at lower road speeds, which guarantees excellent traction in most driving conditions including low-grip surfaces like snow and dirt roads, providing customers of this all-wheel drive estate car to comfortably go much further than ever before.

A car manufactured in France

The Peugeot 508 RXH is manufactured in Rennes, with the modular hybrid rear drive axle being assembled and supplied from Mulhouse, and is scheduled for UK release in spring 2012.

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Peugeot 4008 2013

In line with Peugeot's range enhancement and development strategy, the Peugeot 4008 will be launched initially in the international market which will represent 70% of its sales. With its distinctive, stylish appearance and its 4x4 SUV features, the Peugeot 4008 is a modern response to the needs of all-terrain vehicle customers, in a very prominent market segment.

International launch

The world market of all-terrain SUVs has been growing strongly since 2005. In Russia, all-terrain vehicles have long been predominant and currently account for 20% of the market, the majority being vehicles in the compact SUV segment. However, in China and Western Europe the market share of the SUVs has reached 10%, and covers a variety of expectations. In Europe, this market share of the SUVs in segments C and D is increasing to the detriment of the SUVs of the E segment. In China, it is the attraction of the vehicle's status that is sought after. In Europe, it fulfils the desire for distinctive multipurpose vehicles, compact and with an environmental impact comparable to that of a conventional saloon. Therefore, the Peugeot 4008 is an ideal response to the changes in these markets, it is a competitive vehicle serving the marque's ambition in the international market. Presented as a world première at the 2012 Geneva Motor Show, Peugeot 4008 will go on sale initially in international markets from 2012 second quarter.

A complete range of all-terrain vehicles

With this new 4x4 SUV, Peugeot completes its range of vehicles suited to the various expectations of all-terrain customers. With its strong personality, for the international destinations, the Peugeot 4008 is aimed both at customers who already own an all-terrain vehicle and at those looking for an alternative to Saloons or MPVs, a vehicle synonymous with leisure. In Europe, it is targeted more specifically at customers who appreciate a strong and dynamic ability, with dimensions suited to multi-purpose use and efficient fuel economy. In addition to the 4007, but also the 3008 and its HYbrid4 version, the Peugeot 4008 fulfils the expectations of the different markets showing strong growth in the compact SUV segment.

A distinctive style

Born of the PSA - Mitsubishi partnership, the Peugeot 4008 naturally has a strong Peugeot identity. The new stylistic codes of the marque are judiciously adapted, such as the floating grille and the feline design of the lamp units with visual signature: at the front, a line of LED daylight running lamps that complement the headlamps and three red claws sculpted rear lamps. The off-road character has been emphasised by adopting a vertical design of grille, inclusion of body sill protectors and prominent wheel arch protection trims, to accommodate large wheels enhanced by the sophisticated design of the wheel rims. The almost-horizontal bonnet grooves and the style line - which extends to the rear wing where it descends again crossing the lamp - are a distinctive feature and appear to hollow out along the body side, accentuating the strong and dynamic aspect of the Peugeot 4008.

Excellence and range enhancement

The work carried out by the design style team, down to the smallest detail, gives the Peugeot 4008 a high class elegance in line with its positioning. The exterior is, among other things, set off with chromed components and the interior ambiance is enhanced by the choice of materials, like the soft texture fascia, to the instrument panel visor and the lacquered black decoration of the centre console. A glass panoramic roof provides extensive light for the occupants in the passenger compartment and is supplemented with side LEDs for night/dark light illumination for reading. With its particular style, strong and distinctive, the Peugeot 4008 is firmly rooted in the world of the compact SUV. Its features and its equipment - like the Open & Go system, 18" alloy wheels, a touch screen navigation system, and reversing camera - are a result of the Brand's modernity and upmarket vision of all-terrain vehicles.

Multipurpose, comfortable SUV

The platform of the Peugeot 4008, taken in part from the 4007, has been reduced in length by shorter front and rear overhangs (-30cm in length). Its long wheelbase and its wide tracks have been retained to guarantee good occupant space in the front and rear. These characteristics and its exterior dimensions - 4.34m long, 1.80m wide with a height of 1.63m - make the Peugeot 4008 particularly versatile. Its compactness - a promise of true manoeuvrability - and its occupant space make it a vehicle suitable for everyday use, including in town, and for leisure journeys or holidays.

4x4 transmission with electronic management

In the four-wheel drive version, the driver can select three transmission modes: "2WD" two-wheel drive, "4WD" four-wheel drive and "LOCK" locking of the four-wheel drive. In the two four-wheel drive modes - 4WD and LOCK - the distribution of the torque between the front and the rear is managed electronically. In LOCK mode, the four-wheel drive transmission becomes permanent, with even greater distribution of torque to the rear wheels.

This type of transmission will represent more than 80% of sales of the 4008. Peugeot's new 4x4 SUV will in fact only be offered in a 4x4 version in certain countries, including Europe.

A range of performant engines adapted to the market

There will be four engines:

• Petrol
  • 1.6l 85 kW (116hp) / 152 Nm - 5-speed manual
  • 2.0l 113 kW (150hp) / 198 Nm - 5-speed manual or CVT
• HDi Diesel
  • 1.6l HDi FAP 82 kW (112hp) / 270 - 280 Nm with overboost - 6-speed manual
  • 1.8l HDi FAP 110 kW (150hp) / 300 Nm - 6-speed manual

For Europe, the Peugeot 4008 will be offered with the two HDi diesel engines. In the other countries, it will be marketed with the most appropriate power train(s).

With the 1.6l petrol and HDi diesel engines, the environmental performance of the Peugeot 4008 is among the best in the segment. So the Peugeot 4008 merits its status as a modern SUV and its place in the heart of our cities, just as much as a conventional Saloon.

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Peugeot 208 2013

In the spring of 2012, Peugeot will launch its new model in the 'B' (Supermini) segment. The Peugeot 208 will be available in two distinct body styles; 3- and 5-door.

Today, when creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the 'A9' Project adopted the most ambitious specification overhaul ever undertaken by the Marque to create a vehicle that represents a true generation leap.

Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to 're-generate' them, to create: The Peugeot 208.

Architectural re-generation

The Peugeot 208 embodies the principles of agility and efficiency. The initial technical choices make it a vehicle which is light (110kg lighter on average compared to the 207, and as much as -173kg! with a range which starts at 975kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact (-7cm in length, -1cm in height). These benefits are accentuated by noticeably increased occupant space, with more room in the rear seats (+5cm at the knees) and a more generous boot (+15 dm3 in volume), proof of optimised architectural performance.

Stylistic re-generation

The Peugeot 208 gives form to and refines the new aesthetic codes of the Marque. 'Floating' grille, light signature, 'boomerang' rear lamps - each detail is designed in complete harmony with the balance of the car, structured by a 'spine' the impression of which is even visible on the roof. Sculpted, athletic, pure and sophisticated, its style projects the Marque towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief. The two body styles have been given entirely different treatments, with the style of the quarter panel of the three-door version recalling one of its illustrious older siblings.

Ergonomic re-generation

The interior continues the promise of innovation just like the exterior style. A true break from what has gone before, beyond the recognised technical constraints and cultural references, the instruments and controls have been completely re-thought to become entirely intuitive and clear. They are positioned around a small steering wheel, combined with an elevated instrument panel giving information at a glance and a large touch screen. This 'ensemble' connects with its occupants and contributes to the practicality, the safety, the quality and purity of the interior design, as well as to the driving sensations.

Environmental re-generation

By achieving average CO2 emissions of 34g/km lower than the 207, the Peugeot 208 takes the lead in its segment. Its latest generation engine technology and the use of the e-HDi micro-hybrid system on virtually all versions add to the vehicle's improvements in terms of weight reduction and aerodynamics.

With five models, four of which are equipped with the new generation Stop & Start System (e-HDi), the diesel range starts at 87g/km of CO2 (delivering fuel economy of 83.1 mpg) and never exceeds 99g! The Peugeot 208 introduces a new range of 3-cylinder petrol engines, 1.0- and 1.2-litre VTi, which are particularly efficient, with a range starting at 99g/km of CO2 (delivering 65.7mpg).

The environmental performance of 208 continues, with 25% of 'green materials' (recycled or of natural origin) making up its mass of polymers, it enters a new era in terms of eco-design. As a world first, the rear bumper and the fan assembly are made entirely using these materials. This type of bumper alone will permit a saving in manufacturing of 1600 tonnes of fuel a year.

Re-generation of the driving experience

The Peugeot 208 renews the driving experience, a key factor in the DNA of every Peugeot:

• Due to the small steering wheel which provides new ergonomics, the driver experiences a completely new driving agility,
• Due to a new level of engineering between comfort and road holding, the result of the historical expertise of the Marque in terms of suspension and the benefits from the compactness and reduced weight of the vehicle.

The new Peugeot 208 will be launched in mainland Europe in the spring and for the UK in the summer of 2012.

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Peugeot 308 CC 2012

The new Peugeot 308 comes with a new look, features innovative e-HDi micro-hybrid technology and optimises fuel consumption and CO2 emissions, which start from just 98 g/km.

With its new lines, the Peugeot 308 subtly incorporates the Marque's latest stylistic codes. The car's body follows the contours of the mechanical assembly underneath. The appeal of the three body shapes (Saloon, CC and SW) thus acquires a more technological elegance, illustrated by the presence of LED front lights with light guide. Dynamism and emotion are present as ever in the genes of the 308, particularly with its more assertive look thanks to new Xenon headlamps with titanium coloured mask and the hatchback in its exclusive GTi finish.

Determined to consolidate its leadership in terms of road holding and driving pleasure, the Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the "entry level" engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.

In addition to micro-hybrid technology, all factors impacting the level of CO2 emissions have been optimised:

• weight reduced by 25 kg on average per car;
• launch of 16" tyres with Very Low Rolling Resistance;
• optimisation of the latest generation engines (VTi, THP, HDi Euro 5);
• Cx of 0.28 for versions with a low fuel consumption - A record in the segment.

Fuel consumption sets the standard:

• 98 g/km of CO2 for the 308 saloon 1.6 litre e-HDi FAP 112 bhp BMP6 - A record in the segment
• available power trains, comprising 4 petrol engines ranging from 98 bhp to 200 bhp for the exclusive GTi version and 4 diesel engines from 92 bhp to 163 bhp, have also been optimised to ensure a comprehensive range of engines guaranteeing environmental efficiency. As a result, the basic version - the 308 saloon 1.6 litre HDi FAP 92 bhp with manual gearbox - is well positioned, with CO2 emissions reduced to only 110 g/km.

The dimensions and quality of equipment on the new Peugeot 308 remain unchanged, regardless of body shape, guaranteeing a spacious and comfortable passenger compartment. The same is true of primary, secondary and tertiary safety, which remain at the highest level.

The new Peugeot 308 will receive its world premiere at the 2011 Geneva Motor Show and will go on sale from April 2011 in Europe. Its mission is to continue the success story of the 308 family, with nearly 900,000 models sold since its launch in September 2007.

A FLUID AND LUXURIOUS INTERIOR

Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the Peugeot 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.

In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials... The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc. Similarly, the special seats on the GTi version have red visible stitching with specific marking on top of the seat back and an aluminium steering wheel ring showing the word "GTi". Dark-tinted rear windows combined with dark wheel trims (Storm Grey) and the titanium mask of the discharge lamps, give this version a sporty and assertive identity, perfectly in keeping with the dynamic potential of its 1.6 litre THP 200 bhp engine.

Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.

e-HDi MICRO-HYBRID TECHNOLOGY

After the 508, the new Peugeot 308 is the second of the Marque's cars to introduce the innovative e-HDi micro-hybrid technology, a new generation STOP & START.

This innovation is based on the combination of a 1.6 litre HDi Euro 5 diesel engine and a reversible alternator ensuring the STOP & START function. Relying on an alternator control system (Volt Control) to recover energy during deceleration and a hybrid battery to store and deliver additional energy on startup (e-booster), the HDi unit allows:

• a 15% reduction in fuel consumption in urban traffic;
• a 5 g/km reduction in CO2 emissions for approved cycle fuel consumption;
• 40% faster restarting (400 ms) than with an enhanced starter STOP & START;
• activation of engine cut-out from 20 km/h with a manual gearbox (8 km/h for the electronicallycontrolled gearbox);
• increased driveability of the STOP & START (silent operation, no vibrations).

The second-generation reversible alternator used here has a power of 2.2 kW and allows up to 600,000 restarts. However the STOP & START function can be de-activated by the driver if preferred by means of a button on the fascia panel.

A CO MPREHENSIVE RANGE OF LATEST-GENERATION ENGINES

To reduce CO2 emissions as much as possible, the new 308 is uniquely equipped with the very latestgeneration engines for both petrol (VTi or THP engines) and diesel versions (new HDi Euro 5 engines).

On the saloon, all 8 available engines, as well as different possible gearbox combinations (manual, electronically-controlled manual or automatic), will allow every customer to find the version that suits them best.

4 Euro 5 petrol engines:

• 1.4 litre VTi 98 bhp with 5-speed manual gearbox;
• 1.6 litre VTi 120 bhp with 5-speed manual gearbox or automatic gearbox;
• 1.6 litre THP 156 bhp with 6-speed manual gearbox or automatic gearbox;
• 1.6 litre THP 200 bhp with 6-speed manual gearbox (exclusive to GTi version).

4 Euro 5 diesel engines:

• 1.6 litre HDi FAP 92 bhp with 5-speed manual gearbox;
• 1.6 litre e-HDi FAP 112 bhp with 6-speed manual gearbox or electronically-controlled manual gearbox;
• 2.0 litre HDi FAP 150 bhp with 6-speed manual gearbox;
• 2.0 litre HDi FAP 163 bhp with automatic gearbox or 6-speed manual gearbox (only on the 308 CC).

HIGH LEVEL SAFETY ON AL CO UNTS

Whether in terms of primary, secondary or tertiary safety, the new 308 is positioned at the highest level.

Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and "multilayer" reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car. In addition to the performance of the structure, efficient means of restraint are proposed:

• up to 8 air bags on the saloon and SW;
• up to 6 air bags on the CC, including 2 head air bags at the front;
• extractible safety hoops on the CC in the event of rollover;
• 3-point seat belts with belt not fastened or unfastened acoustic warnings;
• Isofix fixtures.

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