Peugeot 308 CC 2012

The new Peugeot 308 comes with a new look, features innovative e-HDi micro-hybrid technology and optimises fuel consumption and CO2 emissions, which start from just 98 g/km.

With its new lines, the Peugeot 308 subtly incorporates the Marque's latest stylistic codes. The car's body follows the contours of the mechanical assembly underneath. The appeal of the three body shapes (Saloon, CC and SW) thus acquires a more technological elegance, illustrated by the presence of LED front lights with light guide. Dynamism and emotion are present as ever in the genes of the 308, particularly with its more assertive look thanks to new Xenon headlamps with titanium coloured mask and the hatchback in its exclusive GTi finish.

Determined to consolidate its leadership in terms of road holding and driving pleasure, the Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the "entry level" engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.

In addition to micro-hybrid technology, all factors impacting the level of CO2 emissions have been optimised:

• weight reduced by 25 kg on average per car;
• launch of 16" tyres with Very Low Rolling Resistance;
• optimisation of the latest generation engines (VTi, THP, HDi Euro 5);
• Cx of 0.28 for versions with a low fuel consumption - A record in the segment.

Fuel consumption sets the standard:

• 98 g/km of CO2 for the 308 saloon 1.6 litre e-HDi FAP 112 bhp BMP6 - A record in the segment
• available power trains, comprising 4 petrol engines ranging from 98 bhp to 200 bhp for the exclusive GTi version and 4 diesel engines from 92 bhp to 163 bhp, have also been optimised to ensure a comprehensive range of engines guaranteeing environmental efficiency. As a result, the basic version - the 308 saloon 1.6 litre HDi FAP 92 bhp with manual gearbox - is well positioned, with CO2 emissions reduced to only 110 g/km.

The dimensions and quality of equipment on the new Peugeot 308 remain unchanged, regardless of body shape, guaranteeing a spacious and comfortable passenger compartment. The same is true of primary, secondary and tertiary safety, which remain at the highest level.

The new Peugeot 308 will receive its world premiere at the 2011 Geneva Motor Show and will go on sale from April 2011 in Europe. Its mission is to continue the success story of the 308 family, with nearly 900,000 models sold since its launch in September 2007.

A FLUID AND LUXURIOUS INTERIOR

Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the Peugeot 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.

In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials... The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc. Similarly, the special seats on the GTi version have red visible stitching with specific marking on top of the seat back and an aluminium steering wheel ring showing the word "GTi". Dark-tinted rear windows combined with dark wheel trims (Storm Grey) and the titanium mask of the discharge lamps, give this version a sporty and assertive identity, perfectly in keeping with the dynamic potential of its 1.6 litre THP 200 bhp engine.

Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.

e-HDi MICRO-HYBRID TECHNOLOGY

After the 508, the new Peugeot 308 is the second of the Marque's cars to introduce the innovative e-HDi micro-hybrid technology, a new generation STOP & START.

This innovation is based on the combination of a 1.6 litre HDi Euro 5 diesel engine and a reversible alternator ensuring the STOP & START function. Relying on an alternator control system (Volt Control) to recover energy during deceleration and a hybrid battery to store and deliver additional energy on startup (e-booster), the HDi unit allows:

• a 15% reduction in fuel consumption in urban traffic;
• a 5 g/km reduction in CO2 emissions for approved cycle fuel consumption;
• 40% faster restarting (400 ms) than with an enhanced starter STOP & START;
• activation of engine cut-out from 20 km/h with a manual gearbox (8 km/h for the electronicallycontrolled gearbox);
• increased driveability of the STOP & START (silent operation, no vibrations).

The second-generation reversible alternator used here has a power of 2.2 kW and allows up to 600,000 restarts. However the STOP & START function can be de-activated by the driver if preferred by means of a button on the fascia panel.

A CO MPREHENSIVE RANGE OF LATEST-GENERATION ENGINES

To reduce CO2 emissions as much as possible, the new 308 is uniquely equipped with the very latestgeneration engines for both petrol (VTi or THP engines) and diesel versions (new HDi Euro 5 engines).

On the saloon, all 8 available engines, as well as different possible gearbox combinations (manual, electronically-controlled manual or automatic), will allow every customer to find the version that suits them best.

4 Euro 5 petrol engines:

• 1.4 litre VTi 98 bhp with 5-speed manual gearbox;
• 1.6 litre VTi 120 bhp with 5-speed manual gearbox or automatic gearbox;
• 1.6 litre THP 156 bhp with 6-speed manual gearbox or automatic gearbox;
• 1.6 litre THP 200 bhp with 6-speed manual gearbox (exclusive to GTi version).

4 Euro 5 diesel engines:

• 1.6 litre HDi FAP 92 bhp with 5-speed manual gearbox;
• 1.6 litre e-HDi FAP 112 bhp with 6-speed manual gearbox or electronically-controlled manual gearbox;
• 2.0 litre HDi FAP 150 bhp with 6-speed manual gearbox;
• 2.0 litre HDi FAP 163 bhp with automatic gearbox or 6-speed manual gearbox (only on the 308 CC).

HIGH LEVEL SAFETY ON AL CO UNTS

Whether in terms of primary, secondary or tertiary safety, the new 308 is positioned at the highest level.

Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and "multilayer" reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car. In addition to the performance of the structure, efficient means of restraint are proposed:

• up to 8 air bags on the saloon and SW;
• up to 6 air bags on the CC, including 2 head air bags at the front;
• extractible safety hoops on the CC in the event of rollover;
• 3-point seat belts with belt not fastened or unfastened acoustic warnings;
• Isofix fixtures.

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